Great coffee is grown, sourced, roasted, packed, prepared, and served by great people. We’ve identified that one of the crucial elements holding back coffee businesses from growing and thriving is simply a lack of human resources—structures that protect hourly and salaried workers and business owners alike. The work of creating and maintaining handbooks and policies, managing people, dealing with conflict, and decreasing turnover is timely and costly. That’s where we can help.

Meet the Team

Jennifer Robertson Headshot

Jennifer Robertson (she/her)

HR Consultant

Jennifer is a coffee professional, baker, and business owner based in Dallas, TX. With extensive experience in management and compliance, she is a powerhouse of technical precision and creative problem solving. Her empathy and joyful disposition make her a business owner’s best friend and greatest ally. Jennifer currently holds certification as an Associate Professional in Human Resources.

Eric Grimm Headshot

Eric J. Grimm (they/he)

Founder + HR Consultant

Eric is a longtime coffee professional based in Los Angeles, CA. Their focus lies in sales, event logistics, entrepreneurship, and community building. They have multiple industry accolades including three Sprudgies through their work with Glitter Cat Barista and Ghost Town Oats and writes and speaks about Human Resources in Fresh Cup and at Coffee Fest. Eric currently holds certification as an Associate Professional in Human Resources.

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Illustration of a certificate with a ribbon, set on a dark background.

years in the coffee industry

years of business management & ownership

years of HR consulting

aPHR certification from the HR Certification Institute

AIHR certification in HR Generalist & HR Business Partner

We know what it takes to make great coffee businesses even better workplaces.

We have the unique qualifications and experience that make us perfect for building your HR functions.

We take the guesswork & headaches out of running your business by giving you the tools you need to succeed.

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